Mike Sefton
MIKE SEFTON a.k.a. Def Sef
With
almost 30 years experience in the music industry, Mike rose from DJ’ing
to record retailing before being voted “Club Promotions Manager of the
year”, 3 years running whilst working for Phonogram / London Records,
influencing the careers of acts such as Cameo, RUN DMC and Shannon.
Moving onto A&R at A&M Records, Mike worked with acts such as
Janet Jackson, Barry White, Crystal Waters, Robert Clivilles &
David Cole, Al Green and Arthur Baker.
Following
the sale of A&M to Polygram, Mike moved into Music Publishing where
he worked as Senior Creative Manager and then Head of A&R for BMG
Music Publishing, later heading up DeConstruction Songs, Ministry Of
Sound Music Publishing and V2 Music, signing and working with writers
and acts such as X-Press 2, Rollo (Faithless / Dido), Mike Pickering (M
People), The Grid, Death In Vegas, Steve Anderson (Kylie Minogue),
Steve Robson (Take That, James Morrison), Shep Solomon (Britney Spears,
Kelly Clarkson) and Metrophonic Music (Brian Rawling, Paul Barry &
Mark Taylor).
Mike’s
extensive experience in his Creative and A&R roles both for records
and publishing put him in a great position to help artists, writers,
bands and catalogue owners fulfill their potential and go on to achieve
everything they set out to do. In particular Mike's background in DJ
culture and Dance A+R , Promotion and Retail, commissioning remixes and
crossing club hits to the very top of the pop charts, combined with his
experience in working and developing mainstream hit singles and
commissioning music for media, is a rare blend in an industry
increasing split into categories and sub genres.
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